How often should you wash your face? The truth

What does cleanser do to your skin?

Cleansing has always been crucial, but it is now more important than ever thanks to an increase in environmental pollution and skin irritants. Facial cleansers work to remove all traces of dirt, makeup, excess oil, pollution, irritants and other impurities to leave your skin fresh, clean, and ready for targeted treatments.

Cleansing your skin is the first step in your skin care agenda because it preps the skin for the next products you apply.

Depending on the formula you choose, in addition to simply removing impurities your cleanser can help:

  • Soothe upset skin

  • Remove acne causing bacteria

  • Hydrate skin

  • Clear skin of acne pimples, blackheads and whiteheads

  • Safeguard skin from moisture loss and irritation

  • Revitalize skin

  • Provide mild daily exfoliation

  • Deep clean your skin

Simply put, facial cleansers are one of the most important tools in your skin care arsenal. But do you know how to use a facial cleanser?

How to use a cleanser

Every formula is different, but in general you should apply about two pumps of your facial cleanser to wet skin and gently massage over your face. Rinse with lukewarm water (avoid hot water because it irritates and dries out the skin) and follow with a balancing toner, moisturizerand a broad spectrum sunscreen if it's in the morning or an anti-aging night creme if it's in the evening.

Pro tip: Remove your makeup before you apply your cleanser to remove every last trace of dirt, grime and impurities before bed.

One of the most common skin care myths is that you don't need to use cleanser at all. Unfortunately, many people think just rinsing with water will do the trick, but that doesn't even come close to doing the job. Do you rinse your teeth with water and expect them to be cavity-free? The same is true of your skin – water alone won't help.

Using only water just strips your skin of essential oils. It also throws off the pH balance in your skin. Never cleansing your face at all will be even worse for your skin with all the dirt and pollution you're exposed to every day. Use a cleanser formulated for your specific skin type and always follow with a toner to rebalance the skin's pH levels.

How often should you wash your face?

To achieve the best results from your skin care routine, you need to cleanse your face twice a day, no matter what. When is the best time to wash your face? Cleanse your face once when you get up in the morning and once in the evening before bed.

If you wear makeup, you should perform a 'double cleanse' by using a professional makeup remover to erase your makeup before you use your daily facial cleanser, ensuring that every last trace is gone. Read more about double cleansing here.

The best facial cleanser for you

"If your skin feels tight, stings, or burns after you cleanse, you're using a cleanser that's wrong for your skin type. Even if you're following all the rules, you still need to listen to your skin. If a product or technique isn't working for you, your skin will tell you! Pay attention and adjust products when necessary." – Dawn Gantt, Bioelements educator and licensed esthetician

Decongestant Cleanser


This lathering gel face cleanser for oily skin removes all traces of impurities, excess oil and more to leave oily skin feeling sparkly clean, soft and refreshed.

Moisture Positive Cleanser

This rich, creamy cleanser for dry skin gently washes away impurities while it hydrates and calms dry skin to leave your complexion immaculate and comfortable – never tight or dry.

Flash Foam Cleanser

This foaming cleanser for combination skin gently exfoliates surface cells as it cleanses skin in a single step to reveal a brighter and more comfortable complexion.

Spotless Cleanser

This face cleanser for acne uses maximum strength 2% salicylic acid to remove acne-causing surface bacteria without over-drying or stripping the skin.

Sensitive Skin Cleanser

This gentle oil cleanser for sensitive skin melts away pollutants and excess sebum without irritating side effects. This is the best face wash for sensitive skin.

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